Establishing expert authority in IT & Legal media landscapes two months ahead of amendments to Federal Law 152-FZ
Client
1OPD, a IT-platform for personal data management
Challenge
To position the company as a thought leader in the run-up to significant amendments to Federal Law No. 152-FZ "On Personal Data," coming into force in May 2025. This involved shaping the media narrative and securing coverage in key industry publications
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Pre-legislative change media strategy
Developing a media agenda focused on the upcoming changes in personal data legislation, positioning 1OPD as the go-to expert.
Securing presence in major federal and specialized media outlets (IT, business, legal)
Media coverage & mentions
Generating news hooks for expert commentary and feature articles.
Securing high-quality quotes and mentions of the company's key spokespeople
Impact in Numbers
80%
Publications featuring expert commentary on personal data management
50+
Total publications and mentions
500 000+
Total audience reach across media and Telegram channels
10+
Expert articles and op-eds placed in key media outlets
How we Did it
The campaign launched months before the key legislative deadline. We developed a preemptive strategy that moved beyond reactive commentary to the proactive creation of authoritative content
Expert articles & newsflow
We pitched a series of expert articles on critical topics, including:
"Avoiding Fines for Personal Data Non-Compliance"
"Top Future Professions in the IT Industry"
"The Evolution of Marketing in a Post-Cookie World"
Proactive commentary & media engagement
Consistent stream of media coverage through regular expert commentary on data governance, publishing practical advice, actionable guides, and deep dives into the legislative changes
Industry conference participation
Company spokespersons featured as speakers at key industry conferences, where they showcased expertise while networking with key stakeholders.
Results
High-quality media presence
Secured coverage in leading federal and industry-specific media, including Biznes-sekrety, CNews.ru, Inc Russia, Comnews.ru, Sostav.ru, Kod Durova, Delovoy Mir, and Rambler
Shaping the media narrative
Over 80% of the publications featured our expert commentary on a wide range of issues related to personal data and the digital market
Peak of the media cycle
Media activity peaked in late June 2025, as the topic of the 152-FZ amendments became most urgent for businesses. This culminated in 15 publications over a two-day period
Extensive audience reach
Coverage was achieved across all key media categories: online news portals, news agencies, and leading business/vertical publications (IT, Marketing, Law)
Sostav.ru
Avoiding fines for personal data non-compliance
Proper methods for collecting and processing information for advertising purposes remain a paramount issue in digital marketing. Marina Aleksandrovskaya, Managing Partner of 1OPD, explained to Sostav how to prevent errors in client data handling and build secure advertising campaigns.
Working with personal data in 2025: an essential guide for businesses
This article explains why personal data must be properly collected, stored, and processed, featuring expert insights on best practices to avoid regulatory penalties.
Navigating key amendments to Federal Law 152-FZ: an IT business guide
Whether developing mobile applications, managing web services, or maintaining client CRM systems, every company must ensure strict legal compliance and data security. This guide for The Durov Code was prepared by Kamila Mukhamedzhanova, Product Development Manager at 1OPD.
Marketing evolution: how the phase-out of cookies is changing the game
Marina Aleksandrovskaya, Managing Partner of 1OPD, discusses how 2025 brings not only technological shifts but also fundamental changes in cookie regulation within Russia's shifting regulatory landscape.
Thanks to the preemptive strategy and a disciplined focus on expert content, we successfully not only raised market awareness of 1OPD but also solidified its reputation as a key player and a cornerstone expert in personal data governance on the eve of critical legislative changes