The team from communications agency Make Sense was recently invited to visit the offices of tech giant VK. The meeting served as a platform for a valuable exchange of expertise on building a powerful HR brand and developing internal communications strategies at one of the country's largest IT companies.
Specialists from VK provided a detailed overview of their approach to managing communications within a massive team of over 15,000 employees. In an environment of intense, fast-paced work and rapid scaling, key challenges extend beyond attracting top-tier IT talent to also include retaining motivation, maintaining a strong corporate culture, and ensuring seamless collaboration across all teams.
«The scale of operations at VK is truly impressive. Managing such a vast and distributed team demands unconventional ideas, deep expertise, and a truly powerful leadership team. For us as communications professionals, this experience was invaluable, we got a first-hand look at how industry best practices function under high pressure and how a digital environment forms the backbone of effective collaboration», commented Alexandra Pertseva, Founder of Make Sense Communications Agency.
A dedicated segment of the meeting featured a presentation on the messenger VK Max, a cornerstone tool for the company's internal and external communications. Representatives from VK highlighted its unique technical features that make it an ideal solution for a vast country with diverse connectivity conditions:
«Understanding technological solutions like VK Max and integrating them into communication strategies is no longer optional, it's a necessity. This is especially true for large corporations with remote teams or employees in regional areas. The ability to operate effectively on an unstable connection is a superpower for any modern team», noted Yulia Doronina, Head of Strategic Projects at VK.
The visit to VK marked a significant step for Make Sense experts in studying cutting-edge digital communications practices. The insights gained will be instrumental in developing and refining communication strategies for the agency's clients.
Specialists from VK provided a detailed overview of their approach to managing communications within a massive team of over 15,000 employees. In an environment of intense, fast-paced work and rapid scaling, key challenges extend beyond attracting top-tier IT talent to also include retaining motivation, maintaining a strong corporate culture, and ensuring seamless collaboration across all teams.
«The scale of operations at VK is truly impressive. Managing such a vast and distributed team demands unconventional ideas, deep expertise, and a truly powerful leadership team. For us as communications professionals, this experience was invaluable, we got a first-hand look at how industry best practices function under high pressure and how a digital environment forms the backbone of effective collaboration», commented Alexandra Pertseva, Founder of Make Sense Communications Agency.
A dedicated segment of the meeting featured a presentation on the messenger VK Max, a cornerstone tool for the company's internal and external communications. Representatives from VK highlighted its unique technical features that make it an ideal solution for a vast country with diverse connectivity conditions:
- Connection Stability: Max enables users to send any type of message (text, photo, video, files) and make calls without delay, even on older devices and in areas with extremely low internet speeds.
- Security: all messages within the messenger are protected by end-to-end encryption.
- Functionality: built-in tools for work and seamless communication including group calls for up to 1,000 people, channel chats and reactions, make it a comprehensive platform for business.
«Understanding technological solutions like VK Max and integrating them into communication strategies is no longer optional, it's a necessity. This is especially true for large corporations with remote teams or employees in regional areas. The ability to operate effectively on an unstable connection is a superpower for any modern team», noted Yulia Doronina, Head of Strategic Projects at VK.
The visit to VK marked a significant step for Make Sense experts in studying cutting-edge digital communications practices. The insights gained will be instrumental in developing and refining communication strategies for the agency's clients.
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