At Make Sense, we believe that 2026 is the year of brand collaborations — a year of shared meanings and expanded audiences. In this article, we explore one of the standout examples of such partnerships: Tochka Bank collaborating with bold, entrepreneur-focused brands. A brand connects with those who share its values — and that’s where the real synergy begins.
Tochka Bank x Alexander Karpinsky
As a result of this creative collaboration, the brands released a piece of jewelry called the “Entrepreneurial Nerve” — resembling a purple wire. To us, this feels like a true metaphor. Every entrepreneur carries a unique inner energy, yet no one really knows what it looks like. The “Entrepreneurial Nerve” becomes a symbol of that invisible force within every business owner.
Risk, responsibility, discipline, decision-making — these are the qualities embedded in the product. Since every entrepreneur is different, the brands offer the opportunity to customize the shape of the piece, highlighting individuality and serving as a reminder of the inner energy that sustains a business.
When a major brand partners with a more niche creative force, the result is something you genuinely want to wear.
When a major brand partners with a more niche creative force, the result is something you genuinely want to wear.
Tochka Bank x Skolkovo Business School
Recently, Tochka Bank celebrated its anniversary in a bold and unconventional way — by premiering a documentary about entrepreneurship titled “Business should be!” We at Make Sense attended the screening, and it was truly WOW.
The collaboration between the audiences of Tочка Банк and the business school Skolkovo felt completely organic: two ecosystems with aligned values and similar communities — a perfect match.
The collaboration between the audiences of Tочка Банк and the business school Skolkovo felt completely organic: two ecosystems with aligned values and similar communities — a perfect match.
Instead of a standard celebration format, the brands focused on meaningful content and an offline gathering — and it worked brilliantly. They screened a film about entrepreneurship, brought entrepreneurs together offline, and created a space for open conversations about business. All centered around shared experience.
We would also like to highlight the networking format. Participants gathered in small groups and introduced their projects through the prompt: “The most interesting case in my project/business is…”
When people share stories — trust emerges.
When they talk about challenges and unexpected turns — real connection happens.
We love seeing brands evolve into producers of meaning and true points of attraction for their communities.
Make Sense in every message
We would also like to highlight the networking format. Participants gathered in small groups and introduced their projects through the prompt: “The most interesting case in my project/business is…”
When people share stories — trust emerges.
When they talk about challenges and unexpected turns — real connection happens.
We love seeing brands evolve into producers of meaning and true points of attraction for their communities.
Make Sense in every message