Make Sense on the jury of the RASSVET.AWARD PR award
2025-05-25 13:56
The Make Sense team continues to support the market in developing digital communications: the agency’s founder, Alexandra Pertseva, was selected as a juror for the inaugural industry award RASSVET.AWARD for PR professionals in digital and IT.
Over the course of a month-long selection process, the jury evaluated more than 100 submissions from leading IT companies and digital agencies, choosing the best cases in comprehensive communications, collaborations, and projects.
Alexandra Pertseva announced the winner in the category “Comprehensive Promotion of IT/Digital Company” — the Flero project, recognized for brand evolution through gastro-matchmaking and PR.
“PR in digital is not just publicity; it’s about creating meanings that live within the information space. As jurors, we looked for projects where deep analytics combine with creativity and long-term strategy.”