Viana Al-Hussaini, Head of Product Marketing, Finuslugi (Moscow Exchange Group), especially for the Make Sense agency, talked about product marketing trends in 2026.
The key product marketing trends in 2026 will focus on the integration of artificial intelligence, the development of authentic, human-centric strategies to build trust, and the delivery of personalized user experiences across multiple marketing channels.
Marketers will increasingly rely on AI to improve efficiency in content creation, campaign optimization, and reporting, while maintaining human oversight to ensure alignment with brand tone and values. One of the important areas of development will be Generative Engine Optimization (GEO).
Augmented reality (AR) and virtual reality (VR) tools will be increasingly embedded into e-commerce products to enhance the online shopping experience, allowing customers to virtually “try on” products. These trends will also influence social media, alongside the continued dominance of vertical video formats.
In addition, micro-influencers will continue to grow in importance due to higher audience trust, while user-generated content (UGC) and co-creation with customers will become key strategies for building credibility and social proof.
Marketers will increasingly rely on AI to improve efficiency in content creation, campaign optimization, and reporting, while maintaining human oversight to ensure alignment with brand tone and values. One of the important areas of development will be Generative Engine Optimization (GEO).
Augmented reality (AR) and virtual reality (VR) tools will be increasingly embedded into e-commerce products to enhance the online shopping experience, allowing customers to virtually “try on” products. These trends will also influence social media, alongside the continued dominance of vertical video formats.
In addition, micro-influencers will continue to grow in importance due to higher audience trust, while user-generated content (UGC) and co-creation with customers will become key strategies for building credibility and social proof.
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